{"id":18912,"date":"2020-06-25T05:30:43","date_gmt":"2020-06-25T09:30:43","guid":{"rendered":"http:\/\/blog.musoscribe.com\/?p=18912"},"modified":"2020-06-04T15:57:42","modified_gmt":"2020-06-04T19:57:42","slug":"moog-music-in-a-pandemic-world","status":"publish","type":"post","link":"http:\/\/blog.musoscribe.com\/index.php\/2020\/06\/25\/moog-music-in-a-pandemic-world\/","title":{"rendered":"Moog Music in a Pandemic World"},"content":{"rendered":"<p><em>This story is the second of three this week in which I connect with Asheville-based companies serving the music industry. &#8212; bk<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18913\" src=\"http:\/\/blog.musoscribe.com\/wp-content\/uploads\/2020\/05\/moog.jpg\" alt=\"\" width=\"550\" height=\"367\" srcset=\"http:\/\/blog.musoscribe.com\/wp-content\/uploads\/2020\/05\/moog.jpg 550w, http:\/\/blog.musoscribe.com\/wp-content\/uploads\/2020\/05\/moog-300x200.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Asheville, North Carolina-based Moog Music has reacted to new challenges brought on by the COVID-19 pandemic in both expected and novel ways. While a number of the electronic music instrument manufacturer\u2019s 100 employee-owners are working from home, those at the Broadway Street facility have long since made adjustments. \u201cWe introduced social distancing measures, PPE, temperature checks and other measures before they were suggested,\u201d says CMO Joe Richardson. \u201cOne of our core values is to love and respect all humans; we couldn\u2019t live up to that standard if we failed to protect our employees from this crisis.\u201d<\/p>\n<p>In mid-May, Moog unveiled its newest synthesizer, the Subharmonicon. But the announcement had originally been scheduled for much earlier. North Carolina\u2019s stay-at-home mandate resulted in reduced production, and the company faced delays in materials from suppliers as well. \u201cThis disruption also substantially reduced the volume of global supply available at launch,\u201d Richardson says.<\/p>\n<p>But while supply is a considerable challenge, demand remains strong for Moog products, Richardson says. \u201cWe are finding new artists and creators interested in spending their time at home with music as a means of exploration and creative expression,\u201d he says. Richardson does note a recent shift of consumer interest toward the company\u2019s lower-priced instruments and away from products like the Moog One, which retails for around $6000.<\/p>\n<p>Recent expansion of the company\u2019s facility makes social distancing more practical. It has also allowed Moog to temporarily shift some production from synthesizers to critical PPE. To date, the company \u2013 partnering with local cycling apparel company Kitsbow \u2013 has produced more than 12,000 face shields.<\/p>\n<p>Richardson remains optimistic about Moog Music\u2019s post-pandemic future. \u201cBob Moog believed that \u2018To be human, to be fully human, is to need music and derive nourishment from the music you hear,\u2019\u201d he says. \u201cAnd that belief forms the basis of our positive outlook for the future.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This story is the second of three this week in which I connect with Asheville-based companies serving the music industry. &#8212; bk Asheville, North Carolina-based Moog Music has reacted to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[41,3668],"tags":[237,4211],"class_list":["post-18912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-music-business","tag-asheville","tag-moog-music","cat-41-id","cat-3668-id","has_thumb"],"_links":{"self":[{"href":"http:\/\/blog.musoscribe.com\/index.php\/wp-json\/wp\/v2\/posts\/18912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blog.musoscribe.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.musoscribe.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.musoscribe.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.musoscribe.com\/index.php\/wp-json\/wp\/v2\/comments?post=18912"}],"version-history":[{"count":2,"href":"http:\/\/blog.musoscribe.com\/index.php\/wp-json\/wp\/v2\/posts\/18912\/revisions"}],"predecessor-version":[{"id":18973,"href":"http:\/\/blog.musoscribe.com\/index.php\/wp-json\/wp\/v2\/posts\/18912\/revisions\/18973"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.musoscribe.com\/index.php\/wp-json\/wp\/v2\/media\/18913"}],"wp:attachment":[{"href":"http:\/\/blog.musoscribe.com\/index.php\/wp-json\/wp\/v2\/media?parent=18912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.musoscribe.com\/index.php\/wp-json\/wp\/v2\/categories?post=18912"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.musoscribe.com\/index.php\/wp-json\/wp\/v2\/tags?post=18912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}