{"id":11003,"date":"2016-06-22T05:30:44","date_gmt":"2016-06-22T09:30:44","guid":{"rendered":"http:\/\/blog.musoscribe.com\/?p=11003"},"modified":"2016-06-10T13:30:47","modified_gmt":"2016-06-10T17:30:47","slug":"lake-street-dive-right-place-right-time","status":"publish","type":"post","link":"http:\/\/blog.musoscribe.com\/index.php\/2016\/06\/22\/lake-street-dive-right-place-right-time\/","title":{"rendered":"Lake Street Dive: Right Place, Right Time"},"content":{"rendered":"

\u201cWe just used the ‘throwing darts at the internet’ method for getting our music out there,\u201d says Rachael Price<\/strong>, lead vocalist of Boston-based foursome Lake Street Dive<\/strong>. Their low-budget video of the group covering The Jackson Five<\/strong>‘s \u201cI Want You Back\u201d became a viral sensation in 2013; to date the clip has gotten more than 3.8 million views. \u201cWe didn’t have any specific designs on ‘I Want You Back.’ It wasn’t like we thought, ‘This is the one<\/i> that’s going to work better than the others.’\u201d<\/p>\n

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Price says that video clip, featuring a very stripped-down arrangement of the song, \u201cwas just one of the many videos we were throwing up there.\u201d The group had already recognized the potential of YouTube. \u201cWe came out of the era of seeing music videos on MTV, ones that were highly produced,\u201d she says. \u201cAnd all of a sudden there was this medium where absolutely anybody<\/i> could upload videos. And I think that our video’s rawness \u2013 that lack of production \u2013 actually worked to our advantage.\u201d<\/p>\n

Though together nearly a decade at that point, Lake Street Dive was caught by surprise by the video’s success. The group had previously made other low-budget videos that were well-received. \u201cPeople obviously seemed to like them,\u201d Price says. \u201cAnd we thought, ‘Well, we don’t have to do anything; all we have to do is set up a shitty camera, play the song and put it online!’ And that’s what we did.\u201d<\/p>\n

Things quickly took off from there. The year that followed the video’s release found Lake Street Dive working a busy touring schedule. \u201cThen we performed at a concert called Another Day, Another Time<\/i>,\u201d Price recalls. \u201cIt was a live show that the Coen<\/strong> brothers produced for Showtime.\u201d The bill included Joan Baez<\/strong>, the Punch Brothers<\/strong>, Dave Rawlings<\/strong>, Patti Smith<\/strong> and Jack White<\/strong> among others.<\/p>\n

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\u201cIt was really random how we got asked to be on the show,\u201d Price says. \u201cIt didn’t make any sense, because we were completely obscure. And we got an amazing response that night. That was sort of what broke us in the business. Every publication was there; every record label was there.\u201d Price believes that exposure opened a lot of doors for Lake Street Dive.<\/p>\n

After making six largely self-produced albums for smaller labels, the group signed with Warner subsidiary Nonesuch Records and recorded 2016’s Side Pony<\/i> in Nashville with producer Dave Cobb<\/strong>. Side Pony<\/i> sessions were the first time the group worked with what Price describes as a \u201chands-on producer. He was always in the room with us; he was re-arranging the songs with us, and offering new ideas.\u201d<\/p>\n

Price notes that the group’s internal democratic process \u2013 all four members write \u2013 could sometimes slow things down in the studio. \u201cSo it was really nice to have an extra set of ears, somebody who’d say, ‘No, just go do it. Just go play.’ That was great.\u201d<\/p>\n