It was 35 years ago last month – November 11, 1987 – when U2 staged a free and seemingly impromptu concert at Justin Herman Plaza (now Embarcadero Plaza). When it was announced on local radio, word quickly spread; an estimated 20,000 people showed up. What they witnessed was part rock concert, part staged photo-op, part vandalism.
By 1987, U2 was no stranger to the Bay Area. Between 1981 and December 1984, the band performed in San Francisco at least six times, with shows at the Old Waldorf, Warfield Theatre and the Civic Auditorium. For two nights in 1985 and one again in April 1987, U2 staged concerts at the Cow Palace. And then in November ‘87 – midway through its tour in support of The Joshua Tree – the band turned up in downtown San Francisco for an unscheduled midday performance, just a few days ahead of a two-night engagement at the Oakland Coliseum.
The most memorable moment of the covers-heavy set would come near its end. For the last song of that 45-minute “Save the Yuppies” show in Justin Herman Plaza, U2 played “Pride (In the Name of Love).” Mid-song, Bono disappeared from the stage, leaving the other musicians to vamp somewhat listlessly. Seconds later, he reappeared atop a nearby and conveniently-placed ladder. He climbed onto the modernist Vaillancourt Fountain, whipped out a can of spray paint, and – presumably striking a blow for edginess and/or freedom of expression – defaced the public art installation with the slogan “Rock ‘n’ Roll Stops the Traffic.” (Sources differ as to whether Bono knew of a 1971 graffiti incident at the Vaillancourt Fountain in which a political slogan, “Quebec libre,” was spray painted on the structure.)
Standing back to behold the fruits of his vandalism, Bono retrieved a microphone, emitted a self-satisfied “Yep” and proceeded to lead the crowd in a “whoa-oh-a-ho” singalong. Only then did he climb back down his ladder and rejoin the band onstage. After a couple more self-congratulatory remarks, the rock messiah/graffiti artist thanked the audience and returned to singing about the assassination of Dr. Martin Luther King, Jr.
Not at all coincidentally, a documentary film crew happened to be on hand to capture Bono’s grandstanding on celluloid; the scene would be immortalized in the band’s 1988 concert film/hagiography Rattle and Hum. Notwithstanding all of U2’s undeniable musical appeal, that film helped fuel the (unforgettable) fire of a U2 backlash, one asserting that the band – and its vocalist in particular – took itself far too seriously. (This was even before Bono became a ubiquitous talking head in music documentaries, holding forth in his presumed role as spokesman for a generation).
There’s no denying that the crowd loved the Justin Herman Plaza set, though. Meanwhile, Bono’s act of vandalism set off a predictable furor, one that figured prominently in local news headlines, talk radio discourse and watercooler chit-chat. Though the singer was cited for “malicious mischief,” San Francisco D.A. Arlo Smith declined to press charges. Bono apologized: “It was dumb,” he admitted at a press conference. But that didn’t stop U2 from featuring the footage prominently in Rattle and Hum.
Watch the entire show at this link (Bono’s stunt begins around the 40-minute mark)
With a background in marketing and advertising, Bill Kopp got his professional start writing for Trouser Press. After a stint as Editor-in-chief for a national music magazine, Bill launched Musoscribe in 2009, and has published new content every business day since then (and every single day since 2018). The 4500-plus interviews, essays, and reviews on Musoscribe reflect Bill's keen interest in American musical forms, most notably rock, jazz, and soul. His work features a special emphasis on reissues and vinyl. Bill's work also appears in many other outlets both online and in print. He regularly hosts lecture/discussions on artists and albums of historical importance (including monthly events Music to Your Ears and Music Movie Mondays), and is a frequent guest on music-focused radio programs and podcasts. In Spring 2023 he taught a history of Rock 'n' Roll at UNC Asheville's College for Seniors. He also researches and authors liner notes for album reissues -- more than 30 to date -- and co-produced a reissue of jazz legend Julian "Cannonball" Adderley's final album. His first book, Reinventing Pink Floyd: From Syd Barrett to The Dark Side of the Moon was published by Rowman & Littlefield in 2018, and in paperback in 2019. His second book, Disturbing the Peace: 415 Records and the Rise of New Wave, was published in 2021 by HoZac Books. His third book, What's the Big Idea: Great Concept Albums will be published in 2024. Read even more about him here.