A look back at Love’s ‘Forever Changes’
This article appeared originally on BestClassicBands.
From the release of Love’s March 1966 debut single, “My Little Red Book” b/w “A Message to Pretty,” it was clear the Los Angeles Group was a breed apart from its contemporaries. The group – led by Arthur Lee – built much of its music upon a snarling, sneering proto-punk aesthetic not completely removed from the style of bands like the Seeds. But just under the surface, there lurked a deeper complexity and nuance.
There had been multi-racial bands before Love: though they never achieved any kind of commercial success, the short-lived Rising Sons were led by Taj Mahal and Ry Cooder. But Love had a black man as its primary writer and front man, and enjoyed the higher profile and accompanying marketing boost that came with having signed to Elektra, home of (among others) the Doors.
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About the Author
With a background in marketing and advertising, Bill Kopp got his professional start writing for Trouser Press. After a stint as Editor-in-chief for a national music magazine, Bill launched Musoscribe in 2009, and has published new content every business day since then (and every single day since 2018). The 4000-plus interviews, essays, and reviews on Musoscribe reflect Bill's keen interest in American musical forms, most notably rock, jazz, and soul. His work features a special emphasis on reissues and vinyl. Bill's work also appears in many other outlets both online and in print. He regularly hosts lecture/discussions on artists and albums of historical importance (including monthly events Music to Your Ears and Music Movie Mondays), and is a frequent guest on music-focused radio programs and podcasts. In Spring 2023 he is co-teaching a history of Rock 'n' Roll at UNC Asheville's College for Seniors. He also researches and authors liner notes for album reissues -- more than 30 to date -- and co-produced a reissue of jazz legend Julian "Cannonball" Adderley's final album. His first book, Reinventing Pink Floyd: From Syd Barrett to The Dark Side of the Moon was published by Rowman & Littlefield in 2018, and in paperback in 2019. His second book, Disturbing the Peace: 415 Records and the Rise of New Wave, was published in 2021 by HoZac Books. His third book, What's the Big Idea: 40 Great Concept Albums will be published in 2024. Read even more about him here.