Opinions vary – they’re in fact quote polarized on the issue – but people seem to either love or hate powerpop. While at its worst, it’s weak and derivative, at its best, powerpop expresses a sort of exuberance that few other types of music can communicate.
When it’s insipid, it suffers from being what the British call twee: excessively or affectedly quaint, pretty, or sentimental. But when it goes the other way: muscular and oftentimes lyrically clever and even sarcastic – it’s a thrill. Cheap Trick is an exemplar of the latter, as are many of the tracks on Jordan Oakes‘ Yellow Pills compilations (find ’em if you can), most notably The Critics‘ “You Can’t Lie” on YP Volume 1.
Now, honestly, when We Make It Our Business arrived in my mail several weeks ago, I was fooled: I honestly thought it was a data CD from one of my clients (in my “spare time” I’m a marketing consultant and web designer). The oh-so-business logo and monochrome globe image, coupled with the track list disguised as sales-chart-graphic threw me. The band name: American Professionals (shortened to AMPROS on the digipak)…well, that offered few clues itself.
But when I popped the CD into the player, I realized the We Make It Our Business is that rarest of creatures: a fully-executed album, from start to finish. It’s a powerpop album – often a smart-alecky one – disguised as corporate marketing materials. If that makes some of my readers of a certain age think of Completion Backward Principle by The Tubes, well, we’re on the same page in our annual report.
The music is first-rate. Crunchy guitar riffage, thundering bass, and Adam White‘s assured, smash-n-crash drums all support the driving tunes. If there’s a formula at work here, it’s a solid one: strong lead vocals, tight, soaring harmonies on the choruses, and memorable hooks throughout. Guitarist Chuck Lindo‘s lead vocals remind me just a bit of Van Temple of The Producers, but the fact that AMPROS have a female bassist (Cheryl Hendrickson) with a great voice expands their vocal range manifold. The vocal harmony parts twist around each other like snakes on a caduceus. While there’s judiciously applied fret buzz and distortion, the songs are sleek and streamlined.
And when AMPROS briefly go melancholy and midtempo — as on the lovely “The Mist” — they’re every bit as wonderful.
Simply put, there are no weak tunes on We Make It Our Business. Contenders for best and/or representative might be “Dr Holly” or “Champion” or “The Way It Goes,” but if you like one, you’ll like ’em all (which is most definitely not to imply that the songs are similar or run together).
We Make It Our Business is one of those albums that makes this listener hope that there’s a follow-up, and soon. Essential.
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