Though it’s often forgotten today, in the mid 1960s, Paul Revere and the Raiders
were just about the most prominent rock’n’roll band in popular culture. Sure, The Beatles
had their records all over the charts, and had films like A Hard Day’s Night
And yes, The Monkees
had their own weekly television show. But Pacific Northwest-relocated-to-L.A. legends Paul Revere and the Raiders got more screen exposure than The Beatles and The Monkees put together, thanks to their TV show Where the Action Is
, televised Every. Single. Weekday
. Just after school, Monday through Friday on ABC-TV, the Raiders served as the “house band” for this Dick Clark
production. Featuring mimed performances from all manner of musical guests, plus goofy, vaudeville-styled skits, the show was a fixture of teenage viewers’ TV diet.
The show ran its course after a few seasons, but thanks to Raiders manager Roger Hart‘s idea about a vehicle for lead singer Mark Lindsay and bandleader Paul Revere – one that, as he put it, took a look at what was happening on the pop scene – the duo scored their own variety show. A pair of shows, actually: Happening ’68 (shortened to Happening for its 1969 following season) was broadcast weekly, and a summer show called It’s Happening was televised daily throughout the summer of 1968.
None of these programs has ever gotten official/sanctioned release on any format; though a stunning-quality copy of the Where the Action Is pilot circulates among collectors, and scattered episodes of WTAI, Happening ’68/Happening and It’s Happening have been preserved in varying quality by fans, Dick Clark Productions has never seen fit to preserve – much less release – these exemplars of 60s mainstream pop culture. As Mark Lindsay told me in a 2010 interview, apparently Clark viewed WTAI in particular as a “red-headed stepchild” and had no interest in it once the show ended its run.
But thanks to those previously-mentioned collectors – and one specific intrepid collector – twelve episodes of Happening ’68/Happening are available on (unauthorized) DVD. Those twelve episodes – spread across three discs – build on the format of Where the Action Is, but put Revere and Lindsay out front as hosts.
The earlier episodes lean more on the duo kitsching around onstage in front of a studio audience; modern-day viewers will likely find those awful-pun-filled bits either charming or dreadful (or somewhere in between). There’s an innocent charm about them, which is not exactly the quality one might expect from pop culture product of 1968. (This was aimed at kids, however.) And the Raiders (with a band name shortened to nudge their hip-quotient back up) only occasionally appeared, miming to their latest single. And in general, said Raiders – especially short-timer bassist Charlie Coe – seemed to pretty well phone it in, barely making an effort at the choreography that had long been a group trademark.
Still, even semi-live-action clips of the Raiders performing “Let Me,” “Cinderella Sunshine” and other late-period singles is always a treat. And in one episode (originally aired May 25, 1968) the band tackles “Free,” a non-single, deep album cut from the band’s Something’s Happening LP. In that same episode – featuring the inimitable Lee Hazlewood doing his “Rainbow Woman” – the Raiders turn in a Spanish-language version of “Mo’reen.” To date, that track hasn’t surfaced on any of the Paul Revere and the Raiders CD reissues.
Other episodes – in mostly good quality black-and-white – feature an assortment of musical guests, ranging from Etta James, Aretha Franklin (on tape), Peter Lawford(!) doing a cheesy MOR tune, and more pop/rock acts that would appeal to most viewers. That last category includes Tommy Roe, The Grass Roots, The Cowsills, Tommy Boyce and Bobby Hart (in a youth voting-themed episode) and any others of note. The Friends of Distinction make their national television debut performing “Grazing in the Grass,” and a Peter Tork-less Monkees trio guests, taking part in an interview segment with Revere and Lindsay that ranks as the most revealing and intimate part of the entire series.
Available HERE. Aha…I am told that it’s no longer available. Okay, now (August 2015) Happening ’68 DVD is available again.
The review is continued here…
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